As every major search engine on the internet such as Google, Bing and Yahoo use search algorithms to find your results every time you conduct a search for anything. These search algorithms then determine what websites will show at the top of the search results. This is commonly what is referred to when online marketers are talking about with regards to keyword ranking.
If you want your website to rank in a search engine when people type in a keyword that is relevant to your business then you need to have an active SEO (search engine optimisation) campaign. This will generally include a combination of on page optimisation, off page optimisation, citation listings, article submissions and much more. All of these activities will work towards the common goal of allowing a website to rank for the selected keywords.
Is SEO needed for a website?
The short answer is yes!
It is advised that should have a SEO campaign in place for your website. It’s like listing your business in the Yellow Pages and promoting to potential customers you are at this address and can be contacted on this phone number. There are plenty of websites that are not pursuing an active SEO or online marketing campaign, but typically those websites are also not showing up on the search engines first page results.
Viewers will generally not look beyond the first page of Google results as they would normally have found what they are looking for by that point. So it’s safe to say that if your website is not on the first page of Google and the other search engines then your business does not exist to majority of people looking for your products and services.
If you want to find out how to get your business website found on Google and start ranking for your keywords, then contact the team at Nascomms today and let’s start the conversation on getting your website an increased online presence.
